Having your own face painting business can be an exciting proposition, but you will need to promote it effectively. This is not a traditional business in the sense that people come to you. Typically, you will go to your customers. So, the question becomes how you can best promote your face painting business.
There are many ways that a face painting business can be promoted today. These include being present at various events, having a digital presence, and engaging in traditional forms of advertising. The key is to be visible and let the community know you are the best face painter for them.
If you are struggling to get your face painting business off the ground, it is time to examine your marketing strategy. This is a unique business that requires a creative way of marketing itself. Continue reading to learn some different strategies that should help you effectively promote your face painting business and bring more customers your way.
While face painting might not be viewed by many as a traditional business, it actually is. In order to be successful, you need to find a way to promote it to current and prospective customers alike effectively. There are a few things that you can be doing proactively to make sure that this happens. Here are six strategies that should help you get started.
One of the reasons many people get into the face painting business in the first place is the freedom that it gives you to go directly to your customers. You will find yourself at a variety of events and parties. While you are there, you will want to have your display board out so that everyone can see what you are capable of.
If you are just starting out, it is also possible to just go into the park and set up your display board. This is a great way to attract customers who might happen to just be walking by. Before they allow you to paint their face, they will want to see your products and what it looks like. A professional looking menu board should do the trick.
Whoever says that business cards are dead has never owned a small business. Business cards are still a highly effective way of promoting your face painting business. You never know when somebody is going to be interested in what you do and want to have a way to contact you in the future. The best way to do that is to still hand them your business card.
Sure, an effective business card today is going to direct prospects to your website and other forms of contacting you. However, they will also serve as a visual reminder that the contact was made and that your business is the one the prospect should contact when they need a face painter. Make your business cards look great, and always carry them with you.
Your face painting business needs a name. This is important. It is how people are going to recognize and remember you. Spend some time considering what name will serve your purposes the best. You want to consider the market that you are serving, the community where you live, and your own personality.
It is also important to make sure that your name has not already been chosen. You can check online or with your local chamber of commerce. In addition, it is always a good idea to run a name by some close friends or family members to see what they think. It is best to get it right the first time rather than try to change your name after you have been business for a while.
There is not much that can promote your face painting business better than a website in this modern age. However, it is not enough to simply put something online and then forget about it. Your website is the face of your business. It is often the first point of contact that you will have with your prospects. This is why it needs to be professional, relevant, and functional.
You will be able to promote your website virtually anywhere. Once people start to find you online, they can discover how to book you and everything they need to know to take advantage of what you have to offer. You also want to be a place where can book you to come and do face painting. The easier you make it for your customers, the more business you are likely to have.
People today gain access to information in a variety of ways. As such, your face painting business needs to meet them where they are at. This means that you will want to get creative with your advertising. Find unique and out of the box ways to promote what you have to offer as a face painter and then go from there.
You can advertise on park benches, with videos on YouTube, and even at the local high school. The key is to get in front of the very audience that is most likely to be looking to hire a face painter. Do not feel the need to advertise everywhere. This does not have to be expensive, but it should be creative.
Social media is a great way to reach a virtually unlimited audience for relatively little expense. However, you must be willing to provide the time necessary to make this an effective form of promotion. If you do not stay active on your social media feeds, it will actually be counterproductive.
Social media is a great place to answer questions, solicit customer reviews, and have your feeds be shared with people you would otherwise never have the chance to meet. All of this only works if you actively post messages and respond to prospects and customers. If you do, the sky is the limit as to how many customers can come your way.
Now that you know some good ways to promote your face painting business, it is time to start implementing these strategies. Take a look at this list and determine the areas that you could e doing better in. Resolve today to start an effective marketing campaign that will finally put your face painting business on the map.